Assignment 25A - What's Next?

Existing Market

• What's Next? Next, in terms of my products and services, is the implementation of Artificial Intelligence (AI) technology within classrooms. It is already being widely used in hiring processes, so why not introduce it to the individuals being hired's learning settings as well?
• Interviews
• My interviewees agreed that AI would be on the rise for a venture like mine. Out of those I interviewed, 2 out of 3 were aware of such technology when doing 'HireVue' interviews or similar technology that emphasized how today's companies are using AI tech to facilitate interviewing processes.
• The interviewees suggested that I research what kind of technology is already being used within UF and other universities, to gauge the level of advance technology use in everyday settings.
• When asked about my ideas, I said that customers want something that will capture their attention and want them to actually come to class and learn. I think we have really lost that passion for education due to there being a sense of 'FOMO' (Fear Of Missing Out) in today's social media craze, so I want students to leave that feeling outside of the classroom and really engage with the material they're being taught.
• For my venture, in order to grow its market I would have to come with an immediate-action based plan that would solidify UF as a pioneer in the technology-heavy public university market. While I understand that UF is not a tech-focused university, it would set a precedent to other public universities in proving that it puts students' needs first in providing them only the best quality technology/learning experiences regardless of their fields of study.

New Market

• A potential new market could be B2B, or selling sponsorship spots within UF for companies to implement their own products within the university.
• I could create value to this product in selling it to this new market by showcasing how much exposure their brand could get by students, faculty, and visiting alumni.
• Interviews:
• In interviewing my two interviewees, I was able to determine that companies are always looking for new places to showcase their brand, so getting across my idea as to how this business venture would be valuable to them was very easy. One of the interviewees suggested displaying ads on the technology they sponsor prior to a class or after a class, as a means of getting exposure time while students are preparing or exiting a class.
• This new market surprised me when I learned how viable they are to showcasing their brands to students, faculty, and alumni alike. My assumptions were correct when predicting that businesses would be willing to sponsor the technology being brought in to classrooms. This market does seem as attractive as my initial market focused on.